Parenting Matters Now
Maximum Reach in Minimal Time: How Parenting Matters Now Became a Daily Hit for Christian Families
Dr. Roger Smith wanted to speak directly to busy parents—with messages that were short, sincere, and spiritually grounded. His goal? Share quick biblical encouragement in under five minutes, and make it easy for families to listen, anywhere and anytime.
The Challenges:
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No existing podcast infrastructure.
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Needed to turn video content into an audio-first experience.
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Required consistent publishing across platforms without overextending himself.
The Fix:
We helped Dr. Smith launch Parenting Matters Now as a micro-podcast built for impact and scale:
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Micro-Podcast Workflow: Cleaned and edited 3–5 minute videos into high-quality podcast episodes
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Triple Weekly Publishing: Created a smooth system to release 3 episodes every week.
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Omnichannel Distribution: Published to Apple, Spotify, YouTube, and all major platforms.
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Content Repurposing: Turned each message into reels for Instagram, Facebook, and YouTube Shorts
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Visual Branding: Designed episode graphics and a recognizable style across content formats.
Listen to the podcast:
Watch an episode:
The Results
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The Parenting Matters Now Podcast is now ranked in the Top 10% of podcasts worldwide.
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One short video becomes a podcast + multiple reels—maximum ROI on every message
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Maintains a 3x/week cadence without extra effort from Dr. Smith.
