BJU Press | Teacher Edition
With Host Jenny Copeland
BJU Press didn’t want a podcast to sell curriculum. They wanted to serve Christian educators by giving them a source of hope, wisdom, and biblical encouragement. The goal was clear: launch a high-quality podcast that supports their audience’s calling—without ever turning it into a sales pitch.
The Challenges:
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No existing podcast or media workflow.
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No branding, website, or email list.
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Needed to build trust and audience from scratch.
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Lack of Content Strategy or Calendar
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Discoverability Challenges.
Our Key Results:
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Teacher Edition is now
ranked in the Top 10%
of all podcasts worldwide
(via Listen Notes)
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A growing base of email
subscribers regularly
engages with new
episodes.
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Weekly content across platforms—without adding work to the BJU team’s plate.
Listen to the podcast:
Watch an episode:
The Podcast Upload Solutions
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Core Episode Production: Clean edits, branded intro/outro, professional audio.
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Website Development: Built a custom site to host the show, grow email subscribers, and improve SEO.
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Platform Distribution:
Released each episode to
Apple, Spotify, YouTube, and more.
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Social Presence: Created
brand-new social channels
and managed content
rollout.
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Newsletter Distribution
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Repurposed Content: Turned each episode into reels, clips, thumbnails, and newsletter content
